BREEDERS CUP 2022
NOVEMBER 3–6, 2022 | KENTUCKY | UNITED STATES
Whilst millions of horse racing fans worldwide tune in to watch one of the most televised race meetings in the sporting calendar, the live event is intense, compelling, and reserved for the privileged few, lucky enough to be able to tick off the quintessential bucket list event. The Breeders Cup circus will descend yet again on the world’s most legendary racetrack, the Keenland Racetrack for thrills, spills, and the inevitable electric bills with a weekend of high class racing somewhere in between. Kentucky will play host to the world’s elite thoroughbred racehorses; with all the glitz and glamour you would expect of the crown jewel in the North American sporting season. Soak up the exhilarating atmosphere of the greatest show on turf, whilst sampling the Mint Juleps, the twin spires, and garlands of roses, safe in the knowledge that the hospitality is guaranteed to be as warm as the weather.
Our Breeders Cup Curation weekend builds on what is already "the" marquee horse race in the world as it returns to the cradle of the breeding industry and the heart of the Blue Grass State, Keeneland Kentucky. We put you at the heart of the action as some of horse racing’s greats take to the track. Kentucky will play host to the world’s elite thoroughbred racehorses; with all the glitz and glamour you would expect of the crown jewel in the North American sporting season. Soak up the exhilarating atmosphere of the greatest show on turf. There is more to attending the Breeders Cup than a simple ticket to the event itself: it is a sporting festival, a tradition, a lifelong memory in the making. Get up close and personal to past jockeys, owners and trainers as your celebrity hosts take you and your guests on a tour behind the scenes, offering insights into the history, traditions, and key aspects of the weekends racing, for an unforgettable insider experience.
BREEDERS CUP CURATION EXPERIENCE
Your dedicated Curation Connoisseur will welcome you to downtown Lexington where the hospitality and people are always sure to be as warm as the weather. Check in to your 5* hotel, then head out to sample one of the leading Thoroughbred Breeding and training farms in the country and home to the magnificent Darley Thoroughbred Stallions. Learn about the history of the farm and sample the full scope of the international thoroughbred breeding and racing operation. Conclude your afternoon’s racing insight by heading outside to see the Stallions, including previous Kentucky Derby winners. This truly unique equine and cultural experience kicks off the weekends international horse racing festival in the perfect way.
On the eve of Future Stars Friday, soak up the atmosphere and relive your thoroughbred breeding and racing farm tours with our guests as you are hosted at an exclusive “Breeders Cup” farm to table Southern dinner at one of Lexington’s culinary hotspots. Special guests have included local trainers, owners and jockeys who will join your party for dinner putting you in the saddle of horse racing’s absolute pinnacle; giving you insights into the rich history and traditions of the sport and what to look out for over the weekend. After a sumptuous dinner, allow your Curation Connoisseur to lead you onto that exclusive rooftop bar downtown to toast away the rest of the evening. Rub shoulders with some of racing’s most passionate fans whilst the excitement of the weekend really starts to build.
There is no better way to conclude your weekend than to sample the local Bourbon. Your Curation Connoisseur will lead you to Kentucky’ legendary distillery, home to some of the world finest crafted Bourbons. Learn and understand through a guided tour the secret recipes and the perfect natural mix producing the classic tastes and unique deep amber colours - a bottle that your clients will savour for years to come!
The above is an outline of how we have curated the Breeders Cup for our clients. We recognize that your needs are as unique as your business, therefore we invite you to challenge us to curate your perfect Breeders Cup experience.
After a morning relaxing by the pool, browsing the eclectic boutiques or sampling a local coffee house downtown, your Curation Connoisseur will transfer you to Keeneland racetrack for your exclusive hospitality programme and day at the races. This exclusive venue will allow you and your guests to catch up and unwind with free-flowing cocktails from a fully stocked premium bar, with lunch providing a tour of some of the very best flavours that Southern cuisine has to offer. We bring you closer to the action as our trip directors and private wagering stations play host to your private ‘Breeders’ lunch.
As the racing start time draws near, you are only a short trot from the electric festival atmosphere building around the racecourse. Stroll to the paddock at your leisure or sit back and soak up the atmosphere and carried away by one of the greatest horse racing spectacles on earth. Be trackside well ahead of time for your optimal vantage point, well positioned to absorb all of the exhilarating racing action, place your bets and ride your luck. Enjoy the all-encompassing experience as you create a lifelong memory you and your guests will never forget. In the evening, you will host your guests at one of downtowns finest culinary hotspots offering traditional recipes which epitomizes the wealth that nature has to offer. Allow your Curation Connoisseur to open their little black book of contacts to lead you on a tour of some of Kentucky’s most exclusive nightlife. Take in cocktails with a panoramic view of the skyline or a table at some of city’s best live music venues.
The familiar surrounds of the exclusive hospitality at Keeneland Racecourse stages the exquisite ‘Breeders Cup’ day programme allowing you and your guests to fully immerse yourselves as the euphoria builds. Your Curation Connoisseur will host you and your guests taking care of your every need as you rub shoulders with the great and the good of international horse racing while watching some of the most thrilling thoroughbred action imaginable. A quick chat with your private tipster and you are once again rail side at the heart of the action as some of racing’s greats take to the track as the Longines Classic takes centre stage for what is sure to be an unbelievable climax. Following your action-packed day, soak up the atmosphere and relive the spectacles of your Breeders Cup experience, sip signature cocktails and unwind as you and your guests indulge in the highest of haute cuisine whilst the excitement of the racing weekend draws to a close.
IT WAS A PLEASURE WORKING WITH CURATION BY MARCUS EVANS TO HOST YET ANOTHER VERY SUCCESSFUL EVENT. EVERY DETAIL WAS CONSIDERED AND EVERY ISSUE WAS ADDRESSED EFFICIENTLY AND CONFIDENTLY TO ENSURE THAT OUR HIGH END GUESTS HAD A TRULY MEMORABLE WEEKEND. I LOOK FORWARD TO WORKING WITH YOU AGAIN IN THE FUTURE.
Group Chief Executive Officer, SYNCREON
YOUR CURATION CONNOISSEUR
Our international network of passionate curation connoisseurs provide unrivalled local knowledge, armed with little black books full of numbers that unlock the most exclusive access and hidden gems; making the impossible possible is what drives them. Challenge us to secure you access to ”the” red carpet event of the season, inside the ropes access to get you closer to your golfing icon, or a tactical pre Super Bowl briefing from an NFL legend.
CURATION BY MARCUS EVANS
With more than 30 offices around the world, our local presence in all regional markets connects us to the world’s most influential communities. These connections provide our clients with unparalleled privileges and access to many of the world’s invite-only events, as well as last minute availability to otherwise sold-out sports, cultural and entertainment events. Our track record of more than 35 years puts us in a unique position to unlock the incredibly emotive power of sports, culture and entertainment within our clients' business to deliver once in a lifetime experiences that live long in the memory of their most important clients.